First-Year ProgramService expectation: Personal advisor touch ≤14d · proactive outreach on any signal
Castellanos Family
Mateo Castellanos · HNW · $3.23M · Fidelity
On TrackLow riskAdvisor: Diana Volkov · Ops: Sarah K.
Experience score
95/100
6-Month ReviewDay 38 / target 90
Journey type
New Client
Next milestone
Advance to 12-Month Review / Renewal
Due
2026-07-03
Marketing sequence
Welcome — HNW Transfer
Started
2025-10-06
Notes
On cadence. Advance to 12-Month Review / Renewal due 2026-07-03.
Calendar & work orchestration
Tier AWG1Y
Upcoming events (1)
1:00 PM
25m
Client Check-In·Diana Volkov
WG
Open work (0)
No open tasks for this household.
Milestones
- Signed2025-10-08
- KYC completed2025-10-12
- Accounts opened2025-10-17
- Transfer initiated2025-10-18
- Funded2025-10-25
- Welcome call2025-10-27
- First plan delivered2025-11-01
- 30-day review2025-11-03
- 6-month reviewcompleted
- 12-month review
Recent touchpoints
Scheduled · 3
- 6-month review meetingmeeting · Advisor · goal: Re-confirm goals + plan deltaManual2026-04-02
- Annual review meetingmeeting · Advisor · goal: Annual planning + renewal signalManual2026-04-16
- Retention nurtureemail · Marketing · goal: Retention reinforcementAutomated2026-04-17
Completed · 8
- Welcome emailemail · Marketing · goal: Set expectations for first 30 daysAutomatedDone 2025-12-30
- Advisor welcome calladvisor call · Advisor · goal: Build rapport, confirm goalsManualDone 2025-12-28
- Kickoff ops taskops task · Ops · goal: Open kickoff checklistHybridDone 2026-01-13
- KYC document requestemail · Ops · goal: Collect KYC and trusted contactAutomatedDone 2026-01-28
- Transfer status updateemail · Ops · goal: Communicate ACAT statusHybridDone 2026-02-12
- Funding nudge SMSSMS · Ops · goal: Prompt funding actionAutomatedDone 2026-02-11
- Allocation complete emailemail · Advisor · goal: Confirm trade-to-targetHybridDone 2026-02-23
- Welcome calladvisor call · Advisor · goal: Walk through portalManualDone 2026-02-25
Household journey brief
Synthesize the journey, surface risks, and draft the next advisor touch.