First-Year ProgramService expectation: Advisor touch within 60 days · review within 120 days
Müller Family
Lena Müller · Mass Affluent · $770K · Vanguard
On TrackLow riskAdvisor: Marcus Chen · Ops: Lena Park
Experience score
91/100
90-Day EngagementDay 16 / target 60
Journey type
New Client
Next milestone
Advance to 6-Month Review
Due
2026-06-25
Marketing sequence
Welcome — Digital Low-Touch
Started
2025-11-01
Notes
On cadence. Advance to 6-Month Review due 2026-06-25.
Calendar & work orchestration
Tier B Next best actionServiceMedium
Build review packet
Pull portfolio snapshot, plan deltas, and prior meeting notes. (Müller Family) · due 2026-05-09 · owner Marcus Chen
Upcoming events (3)
11:30 AM
25m
Client Check-In·Marcus Chen
1Y
1:30 PM
25m
Client Check-In·Marcus Chen
1Y
3:30 PM
30m
Retention Outreach·Marcus Chen
1Y
Open work (2)
1 overdue-3d
Review Prep
Pull portfolio snapshot, plan deltas, and prior meeting notes. (Müller Family)
1Y3d
+7d
Service Outreach
Send personal note + market context. (Müller Family)
1Y
Milestones
- Signed2025-11-03
- KYC completed2025-11-06
- Accounts opened2025-11-09
- Transfer initiated2025-11-16
- Funded2025-11-26
- Welcome call2025-11-24
- First plan delivered2025-11-28
- 30-day review2025-11-29
- 6-month review
- 12-month review
Recent touchpoints
Scheduled · 3
- 90-day review meetingmeeting · Advisor · goal: Confirm planning progressManual2026-04-25
- Nurture — life eventscontent drip · Marketing · goal: Keep household engagedAutomated2026-04-24
- 6-month review meetingmeeting · Advisor · goal: Re-confirm goals + plan deltaManual2026-05-08
Completed · 8
- Welcome emailemail · Marketing · goal: Set expectations for first 30 daysAutomatedDone 2026-02-05
- Advisor welcome calladvisor call · Advisor · goal: Build rapport, confirm goalsManualDone 2026-02-05
- Kickoff ops taskops task · Ops · goal: Open kickoff checklistHybridDone 2026-02-20
- KYC document requestemail · Ops · goal: Collect KYC and trusted contactAutomatedDone 2026-03-06
- Transfer status updateemail · Ops · goal: Communicate ACAT statusHybridDone 2026-03-18
- Funding nudge SMSSMS · Ops · goal: Prompt funding actionAutomatedDone 2026-03-19
- Allocation complete emailemail · Advisor · goal: Confirm trade-to-targetHybridDone 2026-04-02
- Welcome calladvisor call · Advisor · goal: Walk through portalManualDone 2026-04-03
Household journey brief
Synthesize the journey, surface risks, and draft the next advisor touch.