First-Year ProgramService expectation: Digital cadence + advisor touch on milestone events
Larsen Family
Tomas Larsen · Mass Affluent · $592K · Schwab
On TrackLow riskAdvisor: Marcus Chen · Ops: Jamal O.
Experience score
85/100
30-Day ActivationDay 5 / target 30
Journey type
Transfer + Planning
Next milestone
Advance to 90-Day Engagement
Due
2026-06-06
Marketing sequence
Welcome — HNW Transfer
Started
2026-02-02
Notes
On cadence. Advance to 90-Day Engagement due 2026-06-06.
Calendar & work orchestration
Tier C Next best actionComplianceMedium
Trusted contact form
Request and file trusted-contact form. (Larsen Family) · due 2026-05-03 · owner Marcus Chen
Upcoming events (1)
9:30 AM
60m
Review Meeting·Marcus Chen·prep needed
1Y
Open work (2)
1 overdue-9d
Document Collection
Request and file trusted-contact form. (Larsen Family)
1Y9d
+3d
Review Prep
Pull portfolio snapshot, plan deltas, and prior meeting notes. (Larsen Family)
1Y
Milestones
- Signed2026-02-04
- KYC completed2026-02-10
- Accounts opened2026-02-12
- Transfer initiated2026-02-11
- Funded2026-02-27
- Welcome call2026-02-21
- First plan delivered2026-03-03
- 30-day review2026-03-12
- 6-month review
- 12-month review
Recent touchpoints
Scheduled · 5
- 30-day check-inadvisor call · Advisor · goal: Surface questions, confirm engagementManual2026-05-04
- First plan deliverymeeting · Advisor · goal: Walk through first planManual2026-05-04
- Quarterly review prepemail · Ops · goal: Send agenda + portfolio snapshotHybrid2026-05-18
- 90-day review meetingmeeting · Advisor · goal: Confirm planning progressManual2026-05-20
- Nurture — life eventscontent drip · Marketing · goal: Keep household engagedAutomated2026-05-21
Completed · 8
- Welcome emailemail · Marketing · goal: Set expectations for first 30 daysAutomatedDone 2026-02-28
- Advisor welcome calladvisor call · Advisor · goal: Build rapport, confirm goalsManualDone 2026-03-03
- Kickoff ops taskops task · Ops · goal: Open kickoff checklistHybridDone 2026-03-16
- KYC document requestemail · Ops · goal: Collect KYC and trusted contactAutomatedDone 2026-03-26
- Transfer status updateemail · Ops · goal: Communicate ACAT statusHybridDone 2026-04-14
- Funding nudge SMSSMS · Ops · goal: Prompt funding actionAutomatedDone 2026-04-14
- Allocation complete emailemail · Advisor · goal: Confirm trade-to-targetHybridDone 2026-04-27
- Welcome calladvisor call · Advisor · goal: Walk through portalManualDone 2026-04-26
Household journey brief
Synthesize the journey, surface risks, and draft the next advisor touch.