First-Year ProgramService expectation: Digital cadence + advisor touch on milestone events
Ashford Household
Camila Ashford · Mass Affluent · $629K · Pershing
On TrackLow riskAdvisor: Samir Patel · Ops: Sarah K.
Experience score
87/100
Transfer / Funding In ProgressDay 6 / target 14
Journey type
Transfer + Planning
Next milestone
Advance to Funded
Due
2026-05-20
Marketing sequence
Welcome — HNW Transfer
Started
2025-09-23
Notes
On cadence. Advance to Funded due 2026-05-20.
Calendar & work orchestration
Tier C Next best actionGrowthMedium
Send proposal to prospect
Tailor proposal deck and pricing schedule. (Ashford Household) · due 2026-05-18 · owner Samir Patel
Upcoming events (2)
9:00 AM
45m
Onboarding Call·Samir Patel
1Y
2:00 PM
20m
Funding Follow-Up·Samir Patel
1Y
Recent completed
- 2026-05-07 · Client Check-In · Completed
Open work (3)
1 overdue+6d
Task
Tailor proposal deck and pricing schedule. (Ashford Household)
1Y
-7d
Service Outreach
Send personal note + market context. (Ashford Household)
1Y7d
+33d
Review Prep
Pull portfolio snapshot, plan deltas, and prior meeting notes. (Ashford Household)
1Y
Milestones
- Signed2025-09-25
- KYC completed2025-09-27
- Accounts opened2025-10-03
- Transfer initiated2025-10-02
- Funded
- Welcome call
- First plan delivered
- 30-day review
- 6-month review
- 12-month review
Recent touchpoints
Scheduled · 2
- Allocation complete emailemail · Advisor · goal: Confirm trade-to-targetHybrid2026-05-20
- Welcome calladvisor call · Advisor · goal: Walk through portalManual2026-05-17
Completed · 6
- Welcome emailemail · Marketing · goal: Set expectations for first 30 daysAutomatedDone 2026-03-30
- Advisor welcome calladvisor call · Advisor · goal: Build rapport, confirm goalsManualDone 2026-03-28
- Kickoff ops taskops task · Ops · goal: Open kickoff checklistHybridDone 2026-04-10
- KYC document requestemail · Ops · goal: Collect KYC and trusted contactAutomatedDone 2026-04-23
- Transfer status updateemail · Ops · goal: Communicate ACAT statusHybridDone 2026-05-08
- Funding nudge SMSSMS · Ops · goal: Prompt funding actionAutomatedDone 2026-05-08
Household journey brief
Synthesize the journey, surface risks, and draft the next advisor touch.